Why use Aqueous Coatings in Lithography? Productivity! When a sheetfed offset lithographer is asked, “Why do you use overprint varnishes?” The stock answer is that conventional oleoresinous overprint press varnishes are used to protect conventional litho inks. An expanded answer adds that rub and scuff resistance can be improved and the finish can range from […]
Paper Substrates Forgive, Plastic Ones Do Not. Much has happened since we last wrote about printing on plastic substrates. Compared to a few years ago, many more printers are printing on plastic substrates and the variety of available substrates has increased, as has interest in printing on these materials, the result of innovative new applications.
Special Packaging and Labeling Create a Selling Advantage Brand marketers have long sought to differentiate their products from competition to create a selling advantage. Packaging and labeling have often been the vehicles, used by designers, to make a notable difference promoting eye, and shelf appeal to stimulate product sales. Aesthetic shapes, graphics, and special visual effects […]